Simply translated, augmented reality means “extended reality”: we add digital elements to reality using technical aids. Unlike virtual reality, augmented reality has the enormous advantage of not being dependent on expensive glasses. The technology can be consumed with various output devices and one of them almost every::r of us has by now. A smartphone. On the smartphone or tablet, the free app “Artivive” supplements the live image from the camera with virtual elements that are only visible on the display, but blend into our direct experience as mixed reality.
Augmented reality therefore offers a lot of creative potential. Instead of just passively consuming content, AR offers a strong activating effect to follow the tracks oneself. The::viewer::in is free to virtually expand reality by the sound and image levels and thus sharpen his or her view of their own surroundings.